Burger King has launched a new men's body spray called ''Flame,'' which it describes as ''the scent of seduction with a hint of flame-broiled meat.''
The fast food chain is marketing the product through a Web site featuring a photo of its King character reclining fireside and naked, except for an animal fur strategically placed to not offend.
The marketing ploy is the latest in a string of virile ad campaigns by the company.
Burger King is also in the midst of its Whopper Virgins campaign that features an taste test with fast-food ''virgins'' pitting the Whopper against McDonald's Big Mac."Flame" can be purchased online for $3.99 USD.
New York Times
'Fire Meets Desire,' promo website
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